THE LABEL INSIDE
Tap. It remembers.
Inside every piece is a woven label with a small chip and a QR code. Tap it with your phone and that garment's own page opens. No app and no login. It's how we keep the promise: our stuff will last as long as you have.
I
Proof you bought it
No receipt in a drawer. The label is the receipt.
II
Same again
Same fit, same size, one tap. Or try another colour.
III
Repair or replace
Tell us what went and we send a free return label. We repair it if we can and replace it if we can't.
IV
Care
How to make it last, specific to that piece.
V
How long it's been with you
“With you since March MMXXVII.” Older kit, better story.
Where to find it
Flat, inside, and away from your skin. Never at the neck. On shorts, joggers and hoodies it's inside the zip pocket. On tees and long-sleeves it's the small flag in the left side seam. Look for the skull.
Good to know
No app, no tracking. The chip holds one web address and nothing else. It can't be rewritten and it doesn't know where you are.
Older phone? Scan the QR code on the same label.
It goes in the wash. Tested past a hundred washes. Wash at 30 anyway.